After a 6 year career in the NFL as a Tight End and Fullback for the Pittsburgh Steelers, Matt Cushing entered the dental lab industry as a sales rep. After building relationships in the dental community for a few years, he had the opportunity to start First Choice Dental Lab in 2008. First Choice has grown into a full service dental lab offering crown and bridge, removables, implant, and full arch work. Matt learned the operations of the lab from the ground up and has used his athletic background to create the team centric culture at First Choice focusing on being a technical resource for their customers and providing consistent quality, on-time delivery, and exceptional customer service.